Google Ads Management
Google Ads is a paid online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. Google Ads formerly known as Google Adwords.
Whether you’re an established company having Ad Campaign or a startup who is looking forward for Ad Campaign , we take your campaign the next level with our complete Google Ads Management service.
Why Google Ads For Your Business
Google Ads makes your business to reach audience, customers who uses Google to search information, products and services online with keywords or queries relevant to your business. Google Ads target potential customers & the results are quick and measurable. Google Ad Campaigns enable features like keywords, demographic, device, scheduling, measuring conversations and many more. Google Ads is also cost effective as it allows us to set daily budget for each campaign & give high returns. Google Ads drive more website visits , phone calls & increases your shop/ business visits.
Our Approach To Google Ads Management
Our expert team develop PPC strategy to manage Google Ads & build cost effective and profitable targeted paid campaigns by focusing on keywords.
1. Research
We will understand your business, profit margins & do research on target audience, customers.
2. Competitor Analysis
Know your industry competitors & analyze the competitors digital strategy , Ad Campaigns.
3. Keyword Research
We will do keyword research to choose the right keyword for creating the Ad Campaign.
4. Create Campaign
We consider our research, analysis to develop an effective PPC strategy to create & build Ad Campaign.
5. Optimize
We configure all the Ad Campaign features & optimize to achieve high conversion rates.
6. Detailed Report
We give you a detailed report to understand the CTR & Conversion rates ,so that we make sure your Ad Campaign optimized properly.
Our Range Of Google Ads Services
1. Google Search Ads
2. Google Display Ads
3. Google shopping Ads
4. Google video Ads
5. Remarketing
6. Google Analytics
7. Google search Console
Why Choose Egalitarian Tech Connectivity For Google Ads Management
Choosing Egalitarian Tech Connectivity for Google Ads provide you more visits & leads. Our Ad Campaigns boost your business instantly & place you in a position with your competitors. Our skilled PPC specialists provide you dynamic landing pages. We expand your business by giving additional information with Ad Extensions such as Site Link extensions, Call extensions, Location Extensions, Offer Extensions, App extensions.
Our team analyze the conversion rates & optimize the Ad to get better return on investment. We optimize the paid search lading pages to grab the visitors attention & make them interact with your business to make the Ad Campaign successful. We use Google Analytics & Google Search Console to track your Google Ad Campaigns.
We make sure our Google Ad Campaign strategy cover the following list.
- Keyword Research & Analysis
- Negative Keywords
- Creative Ad Launch
- Individual Budget
- Device Optimizing
- Dashboard Reporting
- Quality Score & Ad Rank
- CVR & CTR
- Keyword Match Types
- Responsive & Different types of Ads
- Landing Page Design
- Bidding Strategy
- Geo Graphic Optimizing
- Keyword Ad Groups
- CPC,CPE,CPM
- Sales Level Tracking
Want To Know How Google Ads Work
Google Ads work on Pay Per Click model. In PPC we need to pay Google each time when your ad is clicked. Advertisers or marketers bid on each search term or specific target keyword to place their Ad on top of the search results.
Advertisers have 3 options to bid :
1. Cost Per Click - you pay only when your Ad is clicked.
2. Cost Per mile – you pay for 1000 Ad impressions.
3. Cost per Engagement – pay when some action is performed with your Ad.
Now Google consider the bidding amount, quality score which determine the Google Ad Rank. Higher Ad Rank value implies better rank in the auction & the winner is placed on top of the search results. Quality score is an estimate of your Ad quality, landing Page quality ,keywords, click through rates.
READY TO GROW YOUR BUSINESS?
Contact us to work with a results-driven digital marketing agency.