Why You Must Use Digital Marketing In 2019?
Almost every business be it small or big is seeking for online presence to attract the customer attention in the competitive market. It is 2019, and if you do not have a strong digital marketing strategy yet, you might be losing your potential customers because it’s no surprise that the marketplace has become more digital as technology continues to emerge. And the group of potential customers that are found online is a much larger set of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.
So let’s identify some of the key benefits that your business can attain through Digital Marketing.
Affordability: Digital marketing is significantly more cost-effective than any other marketing methods. It uses targeted approach and analytics to quickly determine which campaigns are working for your business and which aren’t worth the cost, so that you can spend your money on only those marketing mediums that are generating results. And it also offers some platforms where you can publish your business information which can be reached to a large set of audience at absolutely no cost. Ex: Social media.
Targeted audience- When you’re publishing an ad in a magazine or a billboard you’re taking a blind shot thinking that you’re message reaches your targeted audience. Even though there are chances that it reaches its intended customers the possibility of tracking the ROI (Return On Investment) and ROAS (Return On Ad Spend) is difficult. The “Tell To All” approach is long gone now with digital marketing you can ensure that your message is reaching to right audience. It allows you to target your audience based on many factors like age, gender,demographic, Interests etc.
Global reach- No matter what your business sells, there are high chances that your buyers are spending their time on internet platforms. According to statistics 3.9 billion people, or about half of the earth’s population, uses internet regularly.
Digital marketing offers many mediums to reach more number of potential customers like social media platforms, search engine platform or emails etc. it can help you reach out more audiences in lesser time span than it would ever though traditional marketing. You’ll not only have access to wider range of people, but also from all across the globe.
Digital selling– In this digital world, people can learn or purchase almost anything they want whether it’s a product or service with just few clicks .Digital selling advantages businesses of all sizes by giving access to widespread trade at an inexpensive worth in contrast to physical selling, it permits actual personalized selling.
Trackable, measurable results- Analyzing your campaigns with internet analytics and different on-line metric tools makes it easier to calculate how effective your promotional campaign are running. They give you insight about your buyer’s interests and their preferences, making you more aware of your customer requirements so that you can offer them exactly what they want. It also helps you to know which campaigns are generating revenue for your business so that you can spend your money only on those campaigns.
Customer relation- A successful business can be built by maintaing a strong customer relationship. You can achieve this by creating digital content that is valuable to your users. And another perk of digital marketing is you can send right message to the right person at the right time which will automatically make them feel connected with your brand and be part of your business community
Improved conversion rates- Through its meaningful insights you can understand the customer purchase funnel and easily rectify the flaws to increase the conversion rate.
For better understanding of digital marketing let’s see an example on how a small business turned to million dollar revenue generator with the help of digital marketing
Best Example of Successful Digital marketing campaigns
- Airbnb founder’s story is one of the most motivating stories of the 21st century. It was started at one point when the founders of Airbnb were having difficulty in paying their rent; they noticed that all hotel rooms in the city were booked and planned to give their own place to rent to others to earn money.
- It has modified the method we tend to travel and appearance for accommodations
- The site holds 150 million users, 4 million listings and a complete valuation of $31 billion in 2017.
- Their digital promotion strategy depends entirely on user-generated pictures and videos on Facebook, Twitter and Instagram etc (highlighting the cities and properties in its stable way).
- The videos and posts are connected to the house owners and town guides. 6. Their Instagram campaign matches the aspect with convincing pictures of various travel locations round the world.
- When it comes to popularity of travelling apps superstar, Airbnb shines the brightest.
- Throughout 2015 Instagram campaign, the organization received 13.3 million interactions and raised the number of followers by 341%
As you can see, there are many benefits of digital marketing that will mold the way that your business reach and engage with your customers. It helps you reach your customers when they are most likely to be searching for businesses just like yours.
It is very important to create a strong digital marketing strategy which can help you reach your business goals. If you’re having difficulty with it, our expert team in Egalitarian Tech Connectivity helps you in creating customized digital marketing strategy for business and also provide effective services like social media marketing, Pay Per Click Services, Search Engine Optimization to improve your business growth.
Contact us Today For Effective Digital Marketing Services At Affordable Range