WHAT IS GOOGLE ADWORDS AND HOW DOES IT WORKS?
Every business owner whether its small one or big what their customers know about them. But in this growing competitive world it became very tough. But you can reach more people on online by using Google Adwords. Google AdWords, a very familiar name to digital marketers and business owners but still some may find it difficult to understand it. for a better understanding of what is Google AdWords and how does it work? lets see the four W's of Adwords.
WHAT IS GOOGLE ADWORDS?
Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
In simple terms, Google AdWords is Google’s own advertising service which allows you to place your website advertisement on a search engine results page (SERP).
WHY SHOULD YOU USE GOOGLE ADWORDS?
Before knowing the use of Google AdWords, let’s see some facts.
Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
72% of AdWords marketers plan to increase their PPC budgets (Search Engine Watch). This is a strong indication that those businesses were generating positive ROI, because if they were not, then they wouldn’t increase their budgets.
The major Uses of Google AdWords are:
- You will only pay to google when a click/lead/sale is generated means you only pay whenever you get a result.
- No budget constraints. This is a huge positive for small businesses who are often operating with a limited budget. It enables you to Control Your Own Budget accordingly.
- It helps you to Reach Your Customer When They Want Your product or service.
- It allow you to Target Highly Specific Searches.
- Remarketing is one of the huge benefit it provides for you.
- Measurable Return on Investment. AdWords has built-in capabilities that both track and report on your return on investment (ROI).
Google AdWords is consistently seen as one of the best ways to reach your prospective customer, drive traffic to your business, and ultimately increase sales.
WHERE ARE THESE ADWORDS AD’S SHOWN?
Your ad can appear on Google when people look for the product or service you offer. When you create your ad, you'll choose a set of keywords—the words or phrases that will trigger your ad to show. Then, when people search using the words or phrases you picked, your text ads can appear above or alongside of organic search results.
They are mainly two types of networks where your ads will be shown.
- Search Network.
- Display Network.
In search network, your text ads can be shown to only to people who are searching using your specified keywords.
In Display Network, AdWords display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is there. With millions of websites, news pages, blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide.
As you can see in the above image when you search for shoes, the top 3 results are AdWords ads and you can also see some ads on the right side of the webpage.
WHO SHOULD USE GOOGLE ADWORDS?
Google AdWords can be used for any kind of business. If you want to be in the top of search page when a user search for you then you should use google AdWords. You can even achieve it with SEO but AdWords Is Faster than SEO.
If you want to promote your seasonal offers then it’s a best choice because with in short span you achieve your goal.
If you want to generate more leads for your business, increase sales and generate traffic to your website.
Google now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
So now imagine that, If you can even attract a tiny part of these searches towards your business then it can be a great benefit to your business.