WHAT IS DIGITAL MARKETING? HOW IT HELPS YOU TO GROW YOUR BUSINESS
Let’s assume we are in late 90’s and you’re a talented marketer. I gave you a pair of sports shoes to market them. So what will you do?
Most probably you will advertise in local newspapers, give advertisement in television or place ads on billboards. These techniques will help you get exposure and the sales of the shoes may increase.
But now come to present, tell me when was your last time you saw an advertisement of a product on billboard while you’re travelling and think of buying it. Most probably very less right.
In this growing digital world everybody are busy with their mobiles and laptop so these billboard ads and newspapers ads get least exposure. So it is ideal to advertise about your product in such places where you can get maximum exposure which are basically Digital (internet) platforms.
Before we talk about how digital marketing works, let’s first answer the question – what is digital marketing?
Digital marketing is a way to promote brands and products online in Digital channels.
Digital marketing works by using a number of different Marketing strategies, each of these may be used for different purposes even though they have a common goal.
The primary step of digital marketing was Search Engine Optimization. In this step digital marketing deals with topics like how to make your website rank high in google. It’s really important to be in the top of google search result page because 95% of people like to click on top3 websites.
Then the next is opting a digital marketing technique for promoting your business, it can be anything email marketing, social media marketing, Affiliate marketing etc. or a combination of two or three techniques. Every business is different, so choose the marketing strategies that suits your business.
The most positive aspect of digital marketing was, there is no need for you to promote your product to everyone. You can simply choose your ideal customers or targeted audience and you can target your promotions only to them.
You can select which age group of people can see your ad, in which area, from which data to date every thing you can choose and according to that you can display your ad's.
You can only target some people who have interest that matches your product and can probably buy your product. In the above example you can observe that when a sports shoe was given to the marketer, he published ads in newspapers, billboards, newspapers etc. but he is missing one point that he is advertising for all and its cost him more.
But now, you can make your ads only shown to your targeted audience and it’s very cost effective.
Unlike most offline marketing, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an ad in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no accurate way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can measure the Return On Investment of pretty much any aspect of your marketing efforts. And you can clearly understand how much sales/Leads generated by a particular advertisement.
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves identifying your audience’s needs, and creating valuable online market for your product or service.