Captain/ April 28, 2018/ Blogs/ 0 comments

WHAT IS AFFILITATE MARKETING AND HOW TO DO IT

Affiliate-Marketing

Affiliate Marketing is you promote others products in your website, and you will get commission when a purchase is made by the customer.

Affiliate marketing can be beneficial for both product owner and the affiliate (publisher) because the product owner can increase the sales of his product and the affiliate can get commission by promoting the product.

In this they are mainly 3 people are involved.

  •      Advertiser: The product owner.
  •      Publisher:  The website/blog owner.
  •      Customer: the person that purchase the product.

The affiliate marketing process is, publisher will place the advertiser ad in his website/blog, and when a customer come to the website and click on the ad he will be redirected to merchant site a place where he can buy the product.And if the customer buy the product the advertiser will pay a commission to the publisher.

The consumer will not pay a higher price to the affiliate marketers, as the cost of the affiliate network is already included in the retail price.

The affiliate marketing process is, publisher will place the advertiser ad in his website/blog, and when a customer come to the website and click on the ad he will be redirected to merchant site a place where he can buy the product.And if the customer buy the product the advertiser will pay a commission to the publisher.

affiliate-Marketing

Now you may have a doubt that how the owner of the product should choose in which website his product ad should be displayed.

The owner of the product should first understand who are his targeted customers are. Then he will chose the website which discuss the topics that is related to their products and have high traffic.

For example, the product is a shampoo and the targeted customers are the people live in Bangalore. Now the advertiser (owner of the product) will chose the website or blogs in which there are topics about hair growth, hair health tips etc., in Bangalore because the people that are following these websites are interested in hair health and hair growth.

And there are also vloggers who can promote your product in their video blogs. These vloggers will explain about your products to their viewers through a video and tells how to use your product and advantages of the product etc. which can attract more customers and increase your sale.

So when you publish your shampoo ad on these website their high chances that the people that visit the website see your ad and make purchase.

Here the product purchase is not only thing that can get money to publisher, it can be anything like subscription, form filling, survey etc. according to advertiser need.

Advertiser can sometimes choose some networks to do all the above process like choosing targeted customers, finding the right platform to post their product ad.

So affiliate marketing have become a revenue sharing strategy for mutual benefit of advertiser and publisher.

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