TYPES OF PPC
Types of PPC -Advertising is very important for many businesses. Without ads or promos on billboards, television, newspapers, or on the Internet attracting customers would be difficult.
Internet Marketing or online marketing is the present trend because most of the people are spending most of their time on internet and if you advertise about your product in online you can get more exposure to your product.
Pay Per Click Is one such internet marketing technique which can be helpful for boosting your business. PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked and it is a quick way to generate traffic to your website in addition to SEO.
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions.
Every business is different and every business has different requirements, so to satisfy different requirements there are different types of PPC advertisements.
1) Search advertising.
4) Affiliate Marketing
Search advertising: Search advertising is one of the technique in Types of PPC that displays ads in search-engine results whenever someone searches for the services or products offered by the advertiser. The main Search Advertising platforms are:
a) Google AdWords.
b) Bing Ad’s.
a) Google AdWords:
Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
In Google AdWords they are mainly three types of networks are there. They are:
1) Search Network.
2) Display Network.
3) Search Network with Display Select
Search Network: In Search Network Your ads can appear within Google search results and on other search sites when your keywords are relevant to a user's search. These are mainly text ads.
Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps.
With millions of websites, news pages, blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide.
It helps you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time. In Display Network You can place responsive and engaging ads.
Search Network with Display Select:
Search Network with Display Select campaigns are managed the same way you would manage a regular Search Network campaign – by creating ads, choosing relevant keywords, setting bids, and setting a daily budget.
The campaign then splits your budget between your Search Network and Display Network campaigns. Google will use most your budget for Search Network ads, using the remainder for Display Network ads.
Bing Ads is a service that provides pay per click advertising on both the Bing and Yahoo! And Aol.com search engines. With over 30% of the search engine market share and 5 billion monthly searches, there is huge potential to reach your target market with Bing ads.
Social Advertising :
Social Advertising is one form of PPC where you advertise about your product/service in social media platforms. More than half of the world population are using one or other type of social media platforms. So it is ideal for any business owner to advertise about their products in such platforms where they can get more exposure to the people.
Social media is all about engaging the customers, making marketing strategies in such a way were the customer should feel the concept is unique, interesting and engaging. 30% of the social media users say that they follow a brand on social media at least once a month, so make strategies not only for existence but also for building your brand.
The main social media platforms where PPC was a huge success was Facebook,instagram, Youtube, linkidin,twitter.
Re-marketing shows ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, re-marketing helps you reconnect with them by showing relevant ads across their different devices.
Remarketing is one of the main big benefits of Google AdWords. You can reach people who've interacted with your business. You can advertise to them when they're searching, visiting other websites, and using other mobile apps.
The main use of Google AdWords is it is scalable, measurable. You can easily calculate Return on Investment (ROI). And AdWords Is faster so you can be in top position in SERP quickly.
Affiliate Marketing is you promote others products in your website, and you will get commission when a purchase is made by the customer. Affiliate marketing can be beneficial for both product owner and the affiliate (publisher) because the product owner can increase the sales of his product and the affiliate can get commission by promoting the product.
Affiliate PPC can be beneficial for both publisher and the product owner. Affiliates are most successful when the products they promote match the interests of their followers and subscribers. In addition, many successful affiliate marketers advise recommending and promoting only products that the affiliate is personally familiar with. That’s because familiarity with the product, program, or service helps build trust between the affiliate and end-user.
They are many types of PPC campaigns are there one have to choose a correct PPC campaign for his business that meat his requirements wisely.